Roxanne Ramirez Is Organizing Marketing Research in Central American Countries

Roxanne Ramirez is organizing marketing research in Central American countries for a large American corporation that is interested in expanding its market.The survey Roxanne is using was written in English and then translated into Spanish for use by Spanish-speaking respondents.Which of the following must Roxanne ensure prior to administering this questionnaire to a sample of the market?

A) make sure that the survey can be conducted without a moderator to cut costs and time
B) decide whether to collect primary or secondary data for the research study
C) determine which type of research instrument to use
D) eliminate any discrepancies in meaning that may rise from the two versions of the test
E) determine whether to focus on descriptive or causal objectives