Vincent Medicals released a cosmetic that claimed to make skin "nine times smoother" based on a research study using thirty female respondents who were chosen by a convenience sample and had utilized a wide range of cosmetics.The research study revealed a mild correlation between using the new product by Vincent Medicals and experiencing healthier skin.Which of the following should Vincent Medicals do in this scenario?
A) It should market the product as planned with the promotional line of "nine times smoother."
B) It should modify the results of the study to ensure that at least a moderate correlation is seen.
C) It should report the result as it is, to protect consumers' best interests and its own.
D) It should ensure that its product composition is not altered significantly and then release the product in the market as planned.
E) It should conduct an experimental research study as that may lead to better results of the efficacy of the new product.
Correct Answer:
Verified
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