Whereas observational research approaches seek to test known hypotheses and obtain answers to well-defined product or strategy questions,traditional quantitative research can generate fresh customer and market insights that people are unwilling or unable to provide.

Question

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Traditional quantitative research typically involves structured data collection methods like surveys and experiments to test hypotheses, while observational research can uncover insights that participants may not explicitly express.

Whereas Observational Research Approaches Seek to Test Known Hypotheses and Obtain