Hekkens-Dichi Inc.is a collaboration between an American and a Japanese firm producing a vast range of products for homes.The company recently decided to expand its operations in Japan for which a range of marketing surveys and interviews were required as secondary data on these markets was scarce.Micky Lowe,the marketing researcher of the U.S.branch,conducted extensive studies using the models he used for domestic research in the U.S.but the data generated was inadequate in quality and quantity.Discuss some potential causes for this failure.

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The Answer of Hekkens-Dichi Inc.is a collaboration between an American and a Japanese firm producing a vast range of products for homes.The company recently decided to expand its operations in Japan for which a range of marketing surveys and interviews were required as secondary data on these markets was scarce.Micky Lowe,the marketing researcher of the U.S.branch,conducted extensive studies using the models he used for domestic research in the U.S.but the data generated was inadequate in quality and quantity.Discuss some potential causes for this failure.