Becca wants to buy a new coat.She asked her friends to recommend a store and/or a style of coat.She searched the newspaper for coat sales,and she visited nearby stores to see what is available in her price range.Becca is most likely to be in the ________ stage of the buying process.

Question

Quizplus · Accepted Answer

Becca is in the information search stage of the buying process as she is actively seeking information about stores and coat styles, and visiting nearby stores to see what is available in her price range. She has already recognized the need for a new coat but has not yet evaluated products or alternatives, and has not made a purchase decision.

Becca Wants to Buy a New Coat