Buying center participants with the highest rank always have the most influence on the buying decision.

Question

Quizplus · Accepted Answer

While buying center participants with high rank often hold significant influence, the level of influence of each participant depends on their specific role and expertise in the buying decision. Other factors such as budget, decision-making processes, and external factors can also impact the influence of buying center participants.

Buying Center Participants with the Highest Rank Always Have the Most