Which of the following statements is most likely to be true of convenience product?
A)A convenience product is distributed exclusively in only one or a few outlets per market area.
B)A convenience product is a product about which a consumer knows but does not normally consider buying it.
C)A Lamborghini automobile is an example of a convenience product.
D)A convenience product usually has a higher price than a specialty product.
E)It is bought by consumers with minimal comparison and buying effort.

Question

Quizplus · Accepted Answer

Convenience products are generally low-cost, basic items that are easily accessible and do not require much effort on the part of the consumer to purchase. They are typically purchased with minimal comparison and buying effort, such as items like snacks, toiletries, and basic household supplies.

Which of the Following Statements Is Most Likely to Be