________ products are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price,and style.

Question

Quizplus · Accepted Answer

The characteristics described in the question fit the definition of shopping products, which are products that consumers spend time and effort comparing before making a purchase decision. Convenience products are frequently purchased with minimal effort and thought, unsought products are not actively sought out by consumers (e.g. burial insurance), transitory and secondary products are not commonly recognized marketing classifications.

________ Products Are Less Frequently Purchased Consumer Products and Services