Orienting and motivating customer-contact employees and service-support people to work as a team to provide customer satisfaction is known as ________ marketing.
A)social
B)organizational
C)differentiated
D)internal
E)horizontal

Question

Quizplus · Accepted Answer

Internal marketing focuses on the orientation and motivation of employees to provide customer satisfaction. It involves treating employees as internal customers and providing them with training, support, and motivation to work as a team to meet customer needs.

Orienting and Motivating Customer-Contact Employees and Service-Support People to Work