BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following is an example of co-branding?

Question

Quizplus · Accepted Answer

Co-branding involves two or more brands collaborating to create a new product or service. In this case, BerryBerry is teaming up with SFX to create a new product (energy bars) under a joint brand name (BerryBerry SFX). The other options either involve the introduction of a new product line under the same brand (options A, B, and D) or the introduction of a new brand for a different product line (option C).

BerryBerry Is a Fruit Juice Company That Has Traditionally Sold