BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following would be a line extension for BerryBerry?

Question

Quizplus · Accepted Answer

A line extension involves adding new products or variations of existing products under the same brand name. Adding a new fruit juice flavor, TangyBerry, to the existing lineup of mixed-fruit juices is a clear example of a line extension. A dried berry snack mix for kids (A), flavored milk and yoghurt under a different brand (C), cosmetics based on fruit flavors (D), and energy bars with a different brand name (E) are not line extensions for BerryBerry.

BerryBerry Is a Fruit Juice Company That Has Traditionally Sold