In the case of industrial products in the category of materials and parts,branding and advertising tend to be more important marketing factors than price and service.

Question

Quizplus · Accepted Answer

For industrial products in the category of materials and parts, price and service are generally considered more important than branding and advertising. This is because buyers are typically more concerned with the quality and reliability of the product rather than the brand name. Additionally, in B2B transactions, relationships and trust built through good service can outweigh the importance of advertising.

In the Case of Industrial Products in the Category of Materials