In the concept testing stage of new-product development,a product concept in ________ form is presented to groups of target consumers.
A)physical or symbolic
B)abstract
C)final
D)test marketing
E)commercialized

Question

Quizplus · Accepted Answer

During the concept testing stage, a product concept is presented in physical or symbolic form to groups of target consumers. This can be through prototypes, sketches, or even videos that demonstrate the product's features and benefits. This helps the company see how consumers react to the concept, and can inform any necessary revisions before moving on to further product development stages.

In the Concept Testing Stage of New-Product Development,a Product Concept