At Fantastic Flavors,a large regional chain of candy stores,employees from marketing,design,production,and finance work in a cross-functional group to save time and money in the new-product development process.Fantastic Flavors uses a(n)________ approach.

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The scenario describes the use of a cross-functional group working together, which is a characteristic of team-based new-product development. This approach is aimed at reducing costs and saving time by involving different departments and skills in the development process. Therefore, option C is the best choice. The other options, such as intradepartmental and sequential new-product development, do not involve cross-functional teams, and the test market options are not mentioned in the scenario.

At Fantastic Flavors,a Large Regional Chain of Candy Stores,employees from Marketing,design,production,and