If Dell charges the same price for delivery of its product to any customer that is located within the Great Lakes states,the company is using ________.
A)psychological pricing
B)promotional pricing
C)reference pricing
D)zone pricing
E)uniform-delivered pricing

Question

Quizplus · Accepted Answer

Zone pricing refers to the practice of charging different prices for delivery in different parts of the country, based on the distance from the manufacturing or distribution center. If Dell charges the same price for delivery to customers located in Great Lakes states, it means they are using uniform-delivered pricing. However, if they charge different prices for delivery based on the distance from their center in that region, it would be considered zone pricing. Therefore, the correct answer is D) zone pricing.

If Dell Charges the Same Price for Delivery of Its