Firms have strategies in many areas other than marketing.Financial strategy,production strategy,and technology strategy,for example,may be key components of a firm's overall strategic plan.Strategy is another name for:

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While marketing strategy is a common area of strategy for firms, strategy can encompass many other aspects of an organization's operations, including financial, production, and technology strategies. Strategy is a broader term than marketing and encompasses the overall plan for an organization, rather than just its marketing initiatives. Planning is a key component of strategy, as it involves identifying goals and developing a plan of action to achieve them. Forecasting and tactics are related to, but not synonymous with, strategy.

Firms Have Strategies in Many Areas Other Than Marketing