Marketers think of"actions"as strategies,and strategies involve selecting a target market and designing a marketing mix to satisfy the wants and needs of that target market.

Question

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This statement accurately describes how marketers approach developing marketing strategies. Actions, or tactics, are the specific steps taken to execute a strategy, which is developed based on selecting a target market and designing a marketing mix that meets their needs and preferences.

Marketers Think Of"actions"as Strategies,and Strategies Involve Selecting a Target Market