A Structure Consisting of People,equipment,and Procedures to Gather,sort,analyze,evaluate,and Distribute Needed,timely,and
A structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers is a marketing information system.
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Q86: A philosophy may be thought of as
Q87: The marketing intelligence system gathers everyday information
Q88: The marketing research system aggregates information gathered
Q89: One of the most important philosophies managers
Q90: To fully appreciate the role of marketing
Q92: A marketing decision support system is defined
Q93: Despite companies' best efforts,there are many product
Q94: Define and distinguish among the subsystems of
Q95: Explain market strategy and why marketing research
Q96: When an item is purchased at a
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