Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making is representative of a decision support system.
Correct Answer:
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Q80: Marketing research is defined as a process
Q81: Decision support systems eliminate the need for
Q82: Several online information service companies,such as Lexis-Nexis,provide
Q83: Internal information from orders,billing,receivables,inventory levels,stockouts,and so on
Q84: Marketing research is conducted in a variety
Q86: A philosophy may be thought of as
Q87: The marketing intelligence system gathers everyday information
Q88: The marketing research system aggregates information gathered
Q89: One of the most important philosophies managers
Q90: To fully appreciate the role of marketing
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