One of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process is to:
A)Allocate sufficient amounts for survey administration.
B)Stress the importance of good questionnaire design in reducing these errors.
C)Stress the importance of thorough validation.
D)Focus on paying respondents and interviewers appropriately.

Question

Quizplus · Accepted Answer

Good questionnaire design can reduce a variety of errors such as response bias, respondent errors, interviewer bias, and recording errors. By emphasizing the importance of good questionnaire design, both interviewers and respondents can be educated in the proper way to approach and respond to survey questions, ultimately reducing nonsampling errors. Allocating sufficient amounts for survey administration, thorough validation, and appropriate compensation for respondents and interviewers are also important, but do not directly address the issue of nonsampling errors.

One of the Most Important Ways to Control a Wide