Researchers have two options when it comes to reporting confidence intervals to clients or readers of their marketing research reports.These options are:
A)The general case approach and the findings-specific confidence intervals approach.
B)The data analytics case approach and the general case approach.
C)The hypothesis approach and the findings-specific approach.
D)The general case approach and global findings confidence intervals approach.

Question

Quizplus · Accepted Answer

The two options mentioned, the general case approach and the findings-specific confidence intervals approach, are the most common methods for reporting confidence intervals in marketing research reports. The general case approach involves reporting confidence intervals that apply to the entire sample, while the findings-specific approach involves reporting confidence intervals that are specific to individual findings or variables. Depending on the research objectives and data analysis approach, one or both of these options may be appropriate for reporting confidence intervals. Therefore, option A is the best choice.

Researchers Have Two Options When It Comes to Reporting Confidence