One commonly used basis for market segmentation is the discovery of all of the following differences EXCEPT for:
A)Economically viable.
B)Statistically significant.
C)Meaningful.
D)Stable.

Question

Quizplus · Accepted Answer

Economic viability is not a basis for market segmentation. Market segmentation is about identifying differences among consumers that affect their behavior, preferences, or needs. Economic viability is more relevant to businesses when deciding which segments to target and how to reach them. Therefore, A is the correct answer.

One Commonly Used Basis for Market Segmentation Is the Discovery