In presenting results to clients,market researchers have the obligation have the responsibility to report both good and bad news.

Question

Quizplus · Accepted Answer

Market researchers have the ethical responsibility to report all findings, whether positive or negative, as accurately and objectively as possible. This helps clients make informed decisions, identify areas for improvement, and adjust their strategies accordingly. Withholding negative findings can lead to biased decision-making and ultimately harm the client's business in the long run.

In Presenting Results to Clients,market Researchers Have the Obligation Have