Any correlation that is equal to or greater than the absolute value of .20 is typically uninteresting to marketing researchers because it rarely identifies a meaningful association between two variables.

Question

Quizplus · Accepted Answer

This statement is false. A correlation of .20 or greater can still identify a meaningful association between two variables, although it may not be strong. The interpretation of the correlation also depends on the context and field of study.

Any Correlation That Is Equal to or Greater Than the Absolute