What item is considered the"skeleton"of a research report and provides an overview of the most useful information,including the conclusions and recommendations?
A) Letter/memo of transmittal
B) Abstract/executive summary
C) The body
D) The conclusions/recommendations
Correct Answer:
Verified
Q3: A well-organized report,with appropriate headings and subheadings,will:
A)Substantially
Q4: The importance of the marketing research report
Q5: Reporting all important limitations can:
A)Actually add to
Q6: The _ should follow the statement of
Q7: Readers need to find specific information that
Q9: Citing the work of others not only
Q10: The systematic presentation of numerical data or
Q11: The time and effort expended in the
Q12: Which of the following is NOT a
Q13: There are several sections of a research
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