An emerging trend in the marketing research industry is the expectation that researchers are increasingly expected to become knowledgeable about their clients' businesses and offer recommendations that have:

Question

Quizplus · Accepted Answer

The question specifically mentions "offer recommendations" and "strategic value." Thus, the best choice is D, as strategic recommendations would suggest a more well-rounded understanding of the client's business and the potential implications that different market research findings may have.

An Emerging Trend in the Marketing Research Industry Is the Expectation