A marketing researcher should always provide visuals that:

Question

Quizplus · Accepted Answer

The most important aspect of visual aids in marketing research is accuracy. It is essential that the data is clearly and accurately represented to provide meaningful insights and inform decision-making. While colorful and memorable visuals may be helpful, they should not come at the cost of accuracy. Photography may be useful in some cases, but it should not be the primary focus of the visual aids. A mixture of graphs and charts may be useful, but the specific types of visual aids used should be determined by the nature of the data and the research question being addressed.

A Marketing Researcher Should Always Provide Visuals That