Results uncovered from a marketing research study will ultimately have little or no effect on how a company conducts its business if not:

Question

Quizplus · Accepted Answer

Disseminating the results throughout the organization is crucial for ensuring that everyone is aware of the findings and can make informed decisions based on them. Simply presenting the results to key managers or sharing them with the sales team is not enough to guarantee that the findings will be acted upon. Printing the results in an attractive form may make them more visually appealing, but it does not directly impact how the company conducts its business.

Results Uncovered from a Marketing Research Study Will Ultimately Have