The marketing research report is a factual message that transmits research results,conclusions,vital recommendations,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

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The marketing research report serves as a means of communicating the research findings, conclusions, recommendations, and other key information to the client, who can then use this information to inform their decision-making processes.

The Marketing Research Report Is a Factual Message That Transmits