Marketing research reports are tailored to specific audiences and purposes,and researchers must consider both in all phases of the research process,including planning the report.

Question

Quizplus · Accepted Answer

Marketing research reports are not one-size-fits-all and need to be adapted to the needs and expectations of the target audience. As such, researchers must consider the intended audience and purpose of the report during all phases of the research process, including planning, data collection, analysis, and reporting. Failure to do so can result in a report that is irrelevant or incomprehensible to the intended audience, undermining its value and credibility.

Marketing Research Reports Are Tailored to Specific Audiences and Purposes,and