Results uncovered from a marketing research study will ultimately have little or no effect on how a company conducts its business if the insights gained from the project are not disseminated across a firm to all the essential operating units and become part of the"lifeblood"of the organization.

Question

Quizplus · Accepted Answer

It is important for the insights gained from a marketing research study to be effectively shared across all essential operating units within a firm in order for it to have a tangible impact on the company's business practices. If the insights are not effectively disseminated, they are unlikely to become integrated into the company's decision-making processes and overall organizational culture.

Results Uncovered from a Marketing Research Study Will Ultimately Have