Data that are gathered without overt questioning or other types of interactions with consumers have become a new and valuable source of information.This type of data are called:

Question

Quizplus · Accepted Answer

Passive data refers to data that are gathered without overt questioning or other types of interactions with consumers. This can include data collected from sources such as online browsing behavior, sensor data, or transactional records. Social media data and panel data both involve some form of interaction with consumers, while interactive data is not a recognized term in this context.

Data That Are Gathered Without Overt Questioning or Other Types