Misrepresenting the impact of the sampling method and its impact on sample data violates ethics codes of the marketing profession.This code would falls into the category of:

Question

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Maintaining research integrity is the most appropriate choice because misrepresenting the impact of the sampling method violates the principles of accuracy and transparency in research. This is a violation of research integrity and undermines the credibility of the marketing profession. Choices A, B, and D are relevant, but not as specific to the issue raised in the question.

Misrepresenting the Impact of the Sampling Method and Its Impact