The professional associations serving the marketing research industry have all established rules,standards,or codes of ethical conduct.

Question

Quizplus · Accepted Answer

The professional associations serving the marketing research industry, including the Insights Association, ESOMAR, and the Marketing Research Association (MRA), have established rules, standards, or codes of ethical conduct to guide the practices of their members. These codes aim to ensure that research is conducted with honesty, integrity, and professionalism, and that the rights and welfare of participants are protected.

The Professional Associations Serving the Marketing Research Industry Have All