Once a firm decides to conduct marketing research,the second step is to:
A)Decide the research approach.
B)Establish the research objective.
C)Establish the research budget.
D)Define the problem.

Question

Quizplus · Accepted Answer

Before deciding on anything else, defining the problem is crucial in marketing research. This step involves identifying the problem that needs to be solved, determining the information required to solve the problem, and specifying the constraints to be considered. Without a clear understanding of the problem, it is impossible to establish an objective, budget, or research approach.

Once a Firm Decides to Conduct Marketing Research,the Second Step