A retailer wants to understand the consequences of an increase in sales by baby boomers and a decrease in sales by millennials during the past 12 months.This is an example of:
A)Problem definition
B)Problem statement
C)Weighing alternatives
D)Problem consequences

Question

Quizplus · Accepted Answer

The scenario describes a specific problem that needs to be defined and articulated in a clear and concise manner, which is the purpose of a problem statement. The retailer wants to understand the consequences of the changing sales patterns among different age groups, but has not yet identified any specific alternatives for addressing this problem. Therefore, options C and D are not relevant at this stage, and the best choice is B - problem statement.

A Retailer Wants to Understand the Consequences of an Increase