One of the most important guiding ethical principles of the marketing research proposal is that ________ in the agreement with the client.
A)deadlines should be met as specified
B)invoices should be issued as specified
C)technologies should be used as specified
D)work must be performed as specified

Question

Quizplus · Accepted Answer

The most important guiding ethical principle of the marketing research proposal is that the work must be performed as specified in the agreement with the client. This means that the research should be conducted with integrity and in accordance with the agreed-upon methodology, timeline, and budget. Failing to perform the work as specified could result in misleading or inaccurate findings, which would undermine the research's validity and harm the client's reputation. Therefore, it is crucial to adhere to this ethical principle to ensure that the research is conducted ethically and that the client's expectations are met.

One of the Most Important Guiding Ethical Principles of the Marketing