Before proceeding with a marketing research effort,managers should see if the marketing intelligence system(MIS),the internal reports system,or the decision support system(DSS)contains the needed information or data.

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Before investing time and resources in a marketing research effort, it is important for managers to check if the existing marketing intelligence system (MIS), internal reports system, or decision support system (DSS) has the required information or data. This can help save time and resources, and also ensure that relevant data is being utilized effectively.

Before Proceeding with a Marketing Research Effort,managers Should See If