A small family-owned jeweler experiences more than a 20 percent decline in sales.The owners do not know what the problem is.The research design they should use is:

Question

Quizplus · Accepted Answer

The small family-owned jeweler needs to conduct exploratory research to identify the root cause of the decline in sales. Exploratory research is used to gain insights and understanding of a problem, and it is particularly useful when the problem is unclear or poorly defined. Once the reason for the decline in sales is identified, the jeweler can then conduct more specific research to address the problem, such as descriptive or causal research.

A Small Family-Owned Jeweler Experiences More Than a 20 Percent