A marketing researcher would use what type of research to find out how many customers there are,what brands they buy and in what quantities,which advertisements they recall,what are their attitudes toward the company,and who is the competition?
A)Descriptive research
B)Exploratory research
C)Causal research
D)Case study analysis

Question

Quizplus · Accepted Answer

Descriptive research is used to identify and describe the characteristics of a particular phenomenon, such as the customers of a company. It is used to provide information about who the customers are, what they buy, and their attitudes towards the company and its products. This type of research is useful for marketers to gain insights on customer behavior and preferences, as well as to benchmark against competitors.

A Marketing Researcher Would Use What Type of Research to Find