Brand-switching studies can be invaluable to brand managers because ________ that show changes in market shares between several brands can be misleading.
A)longitudinal studies
B)cross-sectional studies
C)directional studies
D)discontinuous studies

Question

Quizplus · Accepted Answer

Cross-sectional studies provide a snapshot of market shares at a single point in time, which can be misleading without understanding the dynamics of brand switching over time. Brand-switching studies offer insights into these dynamics.

Brand-Switching Studies Can Be Invaluable to Brand Managers Because ________