Level of advertising expenditure,type of advertising appeal(humor,prestige),display location,placement of website ads,method of compensating salespersons,price,and type of product are examples of:

Question

Quizplus · Accepted Answer

These factors are all examples of independent variables, as they are variables that can be manipulated and are believed to have an effect on the dependent variable (typically sales). By changing these independent variables, a company can attempt to influence the dependent variable in a desired way.

Level of Advertising Expenditure,type of Advertising Appeal(humor,prestige),display Location,placement of Website