Ray Kroc,the milkshake machine salesman who created McDonald's,observed that restaurants in San Bernardino,California,run by the McDonald brothers were so busy they burned up more milkshake machines than any of his other customers.Kroc took that observation and turned it into the world-famous fast-food chain.This is an example of exploratory research.

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Exploratory research involves gathering information and generating insights to help identify and define a problem or opportunity. In this case, Ray Kroc's observation of the busy McDonald's restaurants in California led him to explore the potential for a fast-food chain and ultimately create McDonald's.

Ray Kroc,the Milkshake Machine Salesman Who Created McDonald's,observed That Restaurants