The use of social media data for marketing research also has quite a few disadvantages.Which of the following is NOT considered one of those disadvantages?
A)Commenters may not represent a brand's target audience
B)Vocal critics may have a more active voice and distort the conversation.
C)Even though much of the material on social media is shallow or useless,it is always relevant
D)Demographic and geographic information of the consumers may not be identifiable or may be falsified

Question

Quizplus · Accepted Answer

The statement "Even though much of the material on social media is shallow or useless, it is always relevant" is not a disadvantage, but rather a misconception. In reality, not all social media content is relevant or useful for marketing research. The other options listed (A, B, and D) are all potential disadvantages of using social media data for marketing research.

The Use of Social Media Data for Marketing Research Also