Sometimes a marketing researcher will find information reported with the desired unit of measurement and the proper classifications;however,the data may be outdated and no longer reliable.

Question

Quizplus · Accepted Answer

It is possible for information to have the desired unit of measurement and proper classifications but still be outdated and unreliable. It's important for marketing researchers to ensure the data they use is both accurate and up-to-date.

Sometimes a Marketing Researcher Will Find Information Reported with the Desired