What objective would a company have by using a focus group to refresh the marketing team's understanding of what customers really feel or think about a product or service?
A)Understand consumer vocabulary
B)Reveal consumer needs,motives,perceptions,and attitudes
C)Idea generation
D)Understand findings from quantitative studies

Question

Quizplus · Accepted Answer

The objective of using a focus group is to reveal consumer needs, motives, perceptions, and attitudes. It allows the marketing team to gain a deeper understanding of what customers really feel or think about a product or service, which can help them make informed decisions about marketing strategies and product development. Options A, C, and D are not specifically related to the objective of using focus groups.

What Objective Would a Company Have by Using a Focus