________ involves the study of an individual's involuntary responses to marketing stimuli,including eye movement,heart rate,skin conductance,breathing,brain activity(using functional magnetic resonance imaging [fMRI]),and brain waves(electroencephalography [EEG]).
A)Neuromarketing
B)Neuroscience
C)Cerebromarketing
D)Stimulus marketing

Question

Quizplus · Accepted Answer

The described field of study involves using techniques from neuroscience to understand and measure people's responses to marketing stimuli, which is known as neuromarketing.

________ Involves the Study of an Individual's Involuntary Responses to Marketing