The advantage of mobile ethnography is that it can uncover authentic behavior and feelings that a researcher might miss,with respondents viewed as the experts of their own lives.

Question

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Mobile ethnography allows researchers to capture behaviors and feelings in real-time and in the context of respondents' daily lives, providing deeper insights into their experiences and perspectives. This approach recognizes that respondents are the best experts of their own lives and can offer valuable insights that might be missed through traditional research methods.

The Advantage of Mobile Ethnography Is That It Can Uncover