Wearable technology,such as Google Glass and Apple Watch,may add to the credibility of neuromarketing by measuring consumers' responses to marketing stimuli under more natural conditions.

Question

Quizplus · Accepted Answer

Wearable technology allows for more accurate and natural measurement of consumer responses to marketing stimuli, thus increasing the credibility of neuromarketing.

Wearable Technology,such as Google Glass and Apple Watch,may Add to the Credibility