Recent growth of non-mall retailing concepts,such as catalogs and stand-alone discounters such as Walmart and online vendors such as Amazon,mean that more mall visitors are recreational shoppers rather than convenience-oriented shoppers,resulting in the need to scrutinize mall-intercept samples as to what consumer groups they actually represent.

Question

Quizplus · Accepted Answer

The statement is true as it mentions that the growth of non-mall retailing concepts has resulted in more recreational shoppers visiting malls, which means that mall-intercept samples need to be scrutinized to determine which consumer groups they represent.

Recent Growth of Non-Mall Retailing Concepts,such as Catalogs and Stand-Alone